If you’re a successful realtor and you don’t use social media marketing, you may be wondering what all the fuss is about.
Look, as you know, the real estate game is changing. The factors real estate agents have depended on in the past for their success cannot always be depended on for their success in the future.
To stay successful, you need to establish yourself as an expert in your local market … especially through social media marketing.
Here are 3 reasons why social media platforms such as Facebook and YouTube are vital to staying successful as an agent:
1. Your Competitors Are Using Social Media to Build Their Authority
91% of Realtors use social media to some extent. With so many of your competitors taking advantage of these platforms, it’s dangerous to assume you don’t have to.
The good news is that not all these agents are using social media as effectively as they could. By maintaining a compelling social media presence, you can engage the ideal clients in your local market and provide value. Each post is an opportunity to establish your authority and expertise. The more value you provide, the more trust you’ll build with your audience.
And in return, you’ll be the first real estate agent your audience thinks of when they need to list or buy a home, or the one they mention to their own networks.
2. The Vast Majority of Americans Are on Social Media
As of 2017, 81% of the United States population was on social media.
Traditional media is becoming less popular. It’s more common to open Facebook in the morning than it is to flip through the newspaper. So, if you’re not using social media, you’re missing a lot of opportunities to engage with your client base and prospective clients.
By using social media advertising, you can reach more people. And you can target highly specific demographic and psychographic groups.
3. It’s an Easy Way to Follow Up with Past and Current Clients
Are you tired of seeing other agents take clients from your sphere of influence, costing you business and money?
With social media, you can network with your past and current clients to help build quality, long-lasting relationships. Additionally, you stay top of mind with your client database, so you’re the first person they call when they’re ready to act.
Now that you understand the importance of using social media as a real estate agent, are you ready to start using social media marketing to your advantage – and using it more effectively than your competition?
If you’re looking for help building a powerful social media strategy, contact our team today at (585) 623-4440.