If you want to convert more seller leads into listings, then remember: the money is in the follow-up! That facts are that it takes at least 8-10 follow up contacts to convert a lead to a client. But the majority, 89%, of those in sales professions (including real estate agents) give up after a single […]
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Are you working your sales funnel to optimize lead conversion? Each home seller lead you get should be assigned a status based on their readiness to sell, so you can customize the communication and services they receive. Many real estate agents don’t have the time to operate this way, so they end up going for […]
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We work with hundreds of real estate agents all across the country. We review all of their marketing and positioning strategies (even those who don’t realize they have one). Within 5 minutes, we can tell who truly understands the difference between marketing and simple salesmanship. Those who don’t understand marketing always make the #1 Mistake […]
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If you’re like most agents, you generate most of your listing volume from referrals. Nothing is better than a solid referral, but if you want to build a powerful listing pipeline you must move beyond just referrals to generate listing leads. It’s important to determine whether the seller is motivated to sell and in what […]
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Most real estate agents spend a lot of money to get leads, but not enough time focused on converting those leads into actual listings. And one of the most underrated areas of lead management and conversion is prospecting calls. These calls can be an extremely profitable activity when done correctly and consistently. However, many real estate agents […]
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